What You Need
Hospitality is one area of commercial real estate where you absolutely want to be represented by a broker with years of in-depth experience in the hotel industry. Unlike other asset classes, hotels are operating businesses with complex revenue streams, labor structures, brand affiliations, and cost dynamics that significantly impact valuation and investor performance. Whether you are buying or selling a hotel, working with an experienced advisor who understands both the operations and the financials behind the real estate is essential.
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Hotels come in many forms—each with its own unique investment profile, cash flow behavior, and buyer pool. From luxury properties and branded four-star hotels in urban cores, to suburban garden-style hotels, extended stay properties, and resort destinations, every asset type demands a tailored approach. Success in these transactions depends on more than just market comps—it requires operational insight, revenue management awareness, and an understanding of property-level EBITDA that can only come from hands-on experience.
What Sets Us Apart
​​At PCVI Commercial, we bring that level of understanding to every hospitality transaction. We recognize that the net operating income (NOI) is the backbone of hotel valuation, and we know how to interpret and present the drivers behind that NOI—from RevPAR and ADR to occupancy mix, brand strength, franchise agreements, labor costs, and PIP obligations. This expertise is crucial for pricing accuracy, marketing strategy, buyer selection, and successful negotiation outcomes.
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What truly sets PCVI Commercial apart is the depth of real-world experience we bring to both sides of the table. Very few commercial real estate brokers possess both the hands-on operational knowledge and the financial underwriting skills needed to effectively represent hospitality assets. Fewer still have done so across borders, cultures, and brands.
Expert Hotel Industry Experience
​​Robert Hernandez, Principal at PCVI Commercial, holds a degree from the Cornell University School of Hotel Administration and an MBA from the Cox School of Business at Southern Methodist University. His operational background includes senior leadership roles at major hotel chains, including General Manager, Director of Food and Beverage, Director of Human Resources, and Rooms Division Manager. Beyond operations, he has underwritten and evaluated over $6.0 billion in proposed and closed hospitality transactions across the United States, Mexico, Russia, and the Caribbean—ranging from single asset purchases to complex portfolios involving luxury, four star, suburban, extended stay and resort.
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Whether you're acquiring a new hospitality asset or preparing a hotel for sale, PCVI Commercial offers a level of advisory insight that few others in the industry can match. We serve as your strategic advocate, ensuring your transaction is guided by expert valuation, targeted positioning, and negotiation strategies grounded in hospitality fundamentals.
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Let us help you make your next hospitality transaction a success—with experience that extends beyond real estate into the heart of the hotel business itself.